The small business marketing checklist for Australian owners
Most small businesses don't have a marketing problem. They have a fundamentals problem. Work through this checklist to find the gaps that matter most.
Social media management
Social media management
Monthly content plansContent created for youFacebook, Instagram & TikTokCommunity management
Customers often check your social media to see whether you're active, real and worth dealing with. We plan, create and publish consistent content that shows the people and work behind your business.
What you get
What's included
Content strategy
Themes, formats and a posting rhythm that suit your business and audience.
Monthly calendar
A planned calendar you approve before anything goes live.
Content creation
Captions, graphics and short videos designed to match your brand.
Scheduling
Posts published at sensible times across your chosen platforms.
Community management
Monitoring comments and messages, with escalation to you when needed.
Reporting
A monthly summary of reach, engagement and what we'll try next.
Why it matters
Social media is part of your reputation
Even if most of your enquiries come through Google or referrals, many customers will look at your Facebook or Instagram before contacting you. An account that hasn't posted for a year can raise the same questions as an outdated website.
Consistent, genuine content helps people see your work, get to know your team and remember you when they need you. It also gives you material for Meta Ads and your website.
Our approach
Less noise, more substance.
You don't need to post every day or chase every trend. You need a sustainable rhythm of content that reflects your business accurately and gives followers a reason to pay attention.
- Before-and-after work, projects and behind-the-scenes
- Customer stories and reviews (with permission)
- Helpful tips that answer common customer questions
- Offers, events and seasonal updates
- Short-form video where it suits your audience
How it works
- 1
Step 01
Consultation
We learn your brand, audience, goals and the platforms that matter most.
- 2
Step 02
Strategy
We set content themes, tone of voice and a realistic posting schedule.
- 3
Step 03
Create & approve
We produce a month of content for you to review before scheduling.
- 4
Step 04
Publish & engage
Content goes live and we monitor comments and messages.
- 5
Step 05
Review
Each month we look at what resonated and refine the plan.
Want your social media handled properly?
Book a free consultation and we'll talk through a realistic content plan for your business.
- Monthly content plans
- Content created for you
- Facebook, Instagram & TikTok
- Community management
- Content Creation
- Meta Ads
- Photography
Further reading
Helpful guides
Frequently asked questions
Which platforms do you manage?
Most commonly Facebook and Instagram, and TikTok or LinkedIn where they suit your audience. We'll recommend where to focus rather than spreading you thin.
Do I need to supply photos and videos?
Real photos of your work perform best, so we'll ask for what you have. We can also create content through our photography, videography and content creation services.
Do I approve posts before they go live?
Yes. You'll see and approve the content calendar each month.
Will social media bring me leads?
Organic social media mainly builds trust and awareness. For direct lead generation, it's usually paired with Meta Ads. We'll explain the difference honestly.
Let’s connect
Tell us about your business. We reply within one business day.
Ready to get started?
Getting your new website or marketing underway is easy. Send us an enquiry and we’ll reply by email within one business day to set up your free consultation, online or in person around Benalla.
Based in Benalla, Victoria, working with businesses Australia-wide.