What are Meta Ads? A plain-English guide for Australian businesses
Meta Ads let you advertise across Facebook and Instagram to people who aren't searching for you yet. Here's how they work, what they're good at and where they fall short.
Business videography
Videography
Reels & short-form videoVideo adsWebsite & brand videosCaptions included
Video lets customers see how you work, hear from your team and understand your offer in seconds. We plan, film and edit video for social media, Meta Ads and your website, sized and paced for each platform.
What you get
What's included
Planning & scripting
A clear concept, hook and message for each video.
Filming
On-location filming at your business, with simple direction for your team.
Editing
Pacing, music, captions and branding tailored to each platform.
Multiple formats
Vertical, square and landscape versions where needed.
Why video
Show, don't just tell
Watching a tradesperson explain a job, seeing a treatment room before a first appointment, or hearing a customer describe their experience builds familiarity faster than text alone. That's why short-form video has become central to social media and advertising.
Video is also some of the most useful creative for Meta Ads, where attention is won or lost in the first few seconds.
What we create
Video for every stage of the customer journey.
We plan video around a single message and the platform it's for. A vertical Reel, a 15-second ad and a homepage brand video each need a different approach, so we script and shoot accordingly.
- Short vertical videos for Instagram Reels, Facebook and TikTok
- Video ads with multiple hooks for testing
- Brand and about-us videos for your website
- Customer testimonial videos
- Process and behind-the-scenes content
Accessibility
Made to be watched with the sound off.
Many people scroll with their sound muted, so we add clear captions and on-screen text as standard. It makes your videos easier to follow and more accessible.
How we produce video
- 1
Step 01
Concept
We agree the goal, audience, platform and key message.
- 2
Step 02
Plan
Script or shot list, locations and people involved.
- 3
Step 03
Film
We capture footage on-site, keeping disruption to a minimum.
- 4
Step 04
Edit & deliver
Edited videos with captions, in the formats you need.
Want video that people actually watch?
Book a free consultation and we'll talk through ideas that suit your business and platforms.
- Reels & short-form video
- Video ads
- Website & brand videos
- Captions included
- Photography
- Meta Ads
- Social Media
Further reading
Helpful guides
Frequently asked questions
Where do you film?
We're based in Benalla and can film around North East Victoria. Get in touch about other locations.
Do I need to be on camera?
Not necessarily. Many effective videos focus on your work, products or premises. That said, a friendly face often builds trust quickly, and we'll help you feel comfortable if you choose to appear.
Can you turn one shoot into lots of content?
Yes. We plan shoots so one session produces several short videos and cut-downs for social media and ads.
Let’s connect
Tell us about your business. We reply within one business day.
Ready to get started?
Getting your new website or marketing underway is easy. Send us an enquiry and we’ll reply by email within one business day to set up your free consultation, online or in person around Benalla.
Based in Benalla, Victoria, working with businesses Australia-wide.